GREEN FRIDAY: We join responsible and sustainable consumption
At Vegaly we have decided to make Black Friday a GREEN Friday!
For every purchase made in our online store from November 22 to 28, we will donate € 3 to The Water Project. 💧🌍
What is green friday?
Green Friday is the alternative to compulsive purchases on Black Friday where it seeks to promote responsible consumption and best practices that benefit the environment. It is born from a global ecological campaign promoted by representatives of the European Commission and the organizations ECODES, WWF and Ecoserveis. In Spain, it was the creative agency for communication and events for the ecofriendly sector The Hot Tub of Ideas the one that launched the initiative in 2016. It is a non-profit initiative that aims to give visibility to the green sector and raise awareness through the media.
During Green Friday, if we choose to buy products, we can do so from brands that promote responsible consumption, sustainable growth, respect for the environment and people's health.
More and more consumers are betting on sustainable brands, by supporting entrepreneurs and people who use materials that respect the environment, which avoid generating unnecessary waste, taking the environment into account with their purchase.
How do we participate from Vegaly?
Instead of offering discounts in our online store, and as compensation for all the negative impact that #BlackFriday generates on our society and planet, we have decided to collaborate with The Water Project donating € 3 to the organization for each purchase made in our online store from November 22 to 28.
Why did we choose to collaborate with The Water Project?
The Water Project is a non-profit organization that provides clean water projects to communities in sub-Saharan Africa that needlessly suffer from lack of access to safe water and adequate sanitation.
From Vegaly we know that there is nothing more important than health and a decent life and for that it is essential that all people have access to clean water. A sustainable world is impossible to achieve without the well-being of all the people who inhabit it.
We believe that it is important to be able to contribute from our place to causes that resonate with us, because the change to a more supportive and sustainable world is collective and requires our efforts. 💪🏼
And you, do you join responsible, sustainable and ethical consumption?
Let's support the green sector through our consumption. Let's promote respect for people and the environment. We have the power to choose and reflect on where we want our money to go.